Selling the Crown: the Secret History of Marketing Rolex
a book by Brendan M. Cunningham, PhD
During World War 2, a new front opened in the battle between the Axis and Allied powers: propaganda. Little-known archival records reveal that in the postwar period, British veterans of covert warfare used marketing to lay the foundation for one of history’s most valuable brands: Rolex. This is their story.
Submit your email address below to receive updates on the book’s progress. Updates will be roughly one every other week.
About the author
Brendan Cunningham has published numerous articles on the luxury watch industry, including contributions to Quill + Pad, Time + Tide Watches, Rescapement, The Collective (EWC) and his blog Horolonomics. He has been a professor of economics for over 20 years. In that role he has published extensively in the fields of industrial organization and media economics.